Services

At Tellwell, we work hard to provide you the best services for every step of the publishing process. Editing services are included in some of the publishing packages, and can also be purchased à la carte.

Below, you’ll find descriptions of our services for:

Editing

Has your manuscript been professionally edited?

Editing puts a polish on your manuscript. It makes the writing more crisp, clear and concise. A good edit is also about avoiding embarrassment when you are promoting your book and readers comment on all the typos they found. Even the best writers in the world have their manuscripts edited several times.

Editing can be aimed at improving the overall structure and quality of the manuscript, or it can be that extra set of eyes to catch typos and the odd sloppy sentence. There are different types of editing depending on what your manuscript needs including:

  1. Editorial Evaluations
  2. Substantive Edit
  3. Copy Editing
  4. Proofreading

Editorial Evaluation ($500)

An editorial evaluation will help you if you have questions like: Is my manuscript worth publishing? Is it a quality manuscript? Does it need a major overhaul or is it ready for publishing after a basic proofread?

An editorial evaluation entails a professional editor reading your manuscript from start to finish without making any changes. Once they have reviewed your manuscript they will write a short report, often three to ten pages, outlining the strengths and weaknesses and assessing what could be accomplished with further revisions.

Substantive Editing (3.5¢ / word)

A substantive edit includes one round of content editing and one round of copy editing.

A content edit looks at the overall quality of your manuscript and how it can be improved. It will address issues related to pacing, structure, theme and overall effectiveness of the story. For example, is the story engaging and suspenseful? Are the characters well developed? Are there sections that are slow, dry, or duplicating previous sections and can be deleted? Is dialogue or, in the case of nonfiction, are anecdotes used effectively? Is the manuscript structured and ordered in the best possible way?

A copy edit fixes grammatical and spelling errors and cleans up awkward sentence structure.

Our editors have a keen eye for storytelling. They will read through your manuscript and make line by line changes and suggestions on how to improve the story.

The notes are made using the “track-changes” feature of Microsoft Word, which allows you review the comments and to either accept or reject each change to the manuscript. At the end of the day, you as the author get the final say on every change.

As with any piece of writing, there are opportunities to make it stronger. Sometimes it takes another set of eyes to really find the weak points and patch them up.

Copy Editing (2¢ / word)

Copy editing catches the grammar and spelling mistakes and ensures your manuscript meets Canadian Press style requirements, the Chicago Manual of Style, or whichever authority is most relevant.

Copy editing also cleans up awkward or sloppy sentences. A copy editor sees the errors that you as the author cannot see because you are too immersed in your project. Copy editing is about putting the finishing touches on your manuscript.

Proofreading (1.3¢ / word)

A proofread is a final set of eyes to catch typos and minor grammatical errors that made it through the copy edit. If perfection is important to you, then an extra set of eyes via a copy edit is not enough — you need yet another set of eyes.

A proofread may occur after the design process but before the files are converted into print-ready and ebook formats ready for distribution.

For further details about how editing can help your specific project, please request a free proposal by completing the form.

Design

Many of the barriers to publishing a book have crumbled in the last ten years. But one barrier has not disappeared, rather it has become even worse — competition.

A well-designed book is an incredibly important way to stand out from the competition. People judge books by their covers. Readers, book reviewers, critics, whether or not they notice your book in the first place may depend on the quality of your cover.

People who design and test advertisements know that different designs can have dramatic, measurable impact on results. The same is true of book covers. There are many cases where a change in cover design has resulted in significant increases in sales volumes.

The layout of the book also affects its readability. An impressive book design can help an author feel a great deal of excitement about his or her book. This sense of pride and excitement is critical when it comes time to promote the book.

A professional designer ensures the layout of the cover and the inside of the book meets all of the formatting requirements required by the various ebook and print-on-demand distribution channels.

Illustrations

Illustrations and text work together to tell a great story. Visual art draws the reader in and brings the story to life. Our experienced illustrators have created art across different genres from juvenile to cartoon to sci-fi and fantasy. They listen to the author’s vision, and commit to delivering art that best tells their story.

Check out illustration samples by our talented artists here!

For more information about design options and a quote specific to your book project, please request a free proposal using the form.

Distribution

Book distribution refers to the process of making your book available to the public. This can include publishing your book in paperback, hard cover, and/or as an ebook, and making the book available in retail channels where people typically go to buy books.

Distribution also includes the process of printing and fulfilling orders, collecting payment, and shipping the books to customers or booksellers who act as middlemen.

Distribution has changed dramatically in the past 20 years. For print books, it is now possible to make your book available through the largest distributors to over 30,000 booksellers without spending any cash up front on printing, storage and fulfillment.

Print on Demand systems allow the print edition of your book to be listed for sale with major online retailers like Amazon.com, Chapters.com and BarnesAndNoble.com. Brick and mortar bookstores will also be able to easily order your book through their distributors.

We can literally print one book at a time at economical prices.

Publishers still do large print runs in order to bring down the cost-per-book, but only when they are confident in their sales projections.

For ebooks, there are no major barriers to having your book published alongside bestselling authors. A handful of ebook formats dominate the marketplace, including:

  • The Kindle (Amazon)
  • The Kobo (Chapters-Indigo), which is especially popular in Canada
  • The Nook (Barnes and Noble)
  • Apple iTunes ebooks

The most effective strategy is to make your book available in all of the above formats as well as soft cover and hard cover. This ensures that your book is available to the broadest possible audience in the format they prefer.

Royalties

Every time a bookstore buys your book for resale, or people buy your book on Amazon, you earn a royalty. In self -publishing, you earn much, much higher royalties than in traditional publishing. For ebooks, royalties are often as high as 70%, with the remainder going to Amazon or the bookseller.

For printed books, your royalty is the amount left over after the retailer and wholesaler take their share, minus the cost of printing the book. For example, if you price your book at $20, and you make the book available to wholesalers at a 50% discount, you’ll be left with $10. If the book costs $3 to print, then you will earn $7 from the sale.

Most self-publishing companies will help you get into print-on-demand and ebook sales channels, but they reduce your profit by marking up the printing cost or, in the case of ebooks, taking a percentage of each sale.

Tellwell is unique because we setup your book directly with each print-on-demand and ebook option without taking any portion of your sales revenues.

Here’s a summary of how we compare to the five companies that represent 85% of self-published books. Tellwell offers the best deal for authors in the broadest range of distribution options.

Publishing Feature* Tellwell Author Solutions Lulu Smashwords Createspace IngramSpark
Max POD Royalty via major retailers** 70% 10%*** 50% X 40-60% 70%
Print cost for 250-page paperback $3.85 or $4.65 $13.99 $10.55 X $3.85 $4.65
Print cost for hardcover 250-pages $9.75 $20.99 19.60 X X $9.75
Kindle royalty 70% 35% 63% X X 40%
Kobo royalty (Chapters) 70% 35% 63% 60% X 40%
Nook royalty (Barnes and Noble) 60% 35% 58.5% 60% X 40%
iBooks royalty 60% 35% 63% 60% X 40%

Giving authors 100% of the net sales revenues means we are neutral when it comes to distribution. We often work with two of the above companies (IngramSpark and CreateSpace) for part of the solution for our clients, taking advantage of the best aspect of each, but we use other options where these companies fall short.

Providing wholesalers with a 55% discount is the norm if you want to have a chance of getting bookstores to stock your book, however, for most books we publish you can choose between the following discount options:

  • 55 %
  • 40 %
  • 30 %

If you want to focus your sales strategy on online channels like Amazon, you can set the discount at 30% instead of 55%. Thus for a book that costs $3 to print and is priced at $20, if the seller takes 30% ($6) then you as the author would be left with the other 70% ($14), minus the $3 cost of printing. Your profit would be $11 per sale.

At Tellwell, we take care of the technical aspects and logistics of book publishing. For more information about distribution options for your book, please request a free proposal using our form.

Printing

Print-on-demand is ‘free’ in the sense it doesn’t require cash upfront as the customer pays for the printing.

But the printing cost is important as you may want to print copies for direct sales and marketing, and the cost affects your profit when the book sells. The author’s royalty is the retail price minus the wholesaler discount and printing cost.

Most self-publishing companies work with the same printing partners as Tellwell, but they mark-up the printing cost substantially, which dramatically decreases your profit.

At Tellwell, the following printing costs typically apply to a 6″x9″ paperback, with a colour cover and black-and-white interior:

  • $1.40 CAD / 99 cents USD per copy + 2.5 cents CAD / 1.75 cents USD per page (e.g. a 200-page book would cost $6.26 CAD / $4.49 USD)*

Colour books or hard cover books, and books of different dimensions such as 8.5″x11,” have different pricing. For more information about printing specific to your book project, please request a free proposal using our form.

Marketing

Distribution and marketing are two aspects of book promotion, but they are not the same thing. Once your book is available in popular sales channels like Amazon.com and to 39,000 book sellers, it’s time to work on getting the word out. People need to hear about your book through traditional and new media, book reviewers, bloggers and social media.

Effectively marketing a book starts with knowing the target audience, the competition, the purpose of your book and what makes it unique. Book promotion strategies can include focusing on getting the attention of traditional and new media by sending a press release and following up with a phone call. Non-fiction books, in particular, may have a chance to receive publicity in traditional print or broadcast media, if the topic is relevant or author can speak as an expert on a subject.

Getting book reviews is also important whether it’s in a newspaper, blog, youtube channel or on Goodreads and Amazon. This can be done by connecting with reviewers individually, sending a book release, mailing samples or emailing an electronic version of the book.

Building a strong online presence establishes credibility and allows you to connect with readers and promote your book. That means creating an author website and being active on social media.

Authors can have great success holding book readings and signings, doing a book tour or launch event. Speaking at conferences/festivals and sitting on panels can also be a great way to spread the word.

Authors can spend years writing a book. The more time and energy spent promoting it, the greater the book’s chance of success.

Tellwell offers a variety of book promotion services, available a la carte, to help you as little or as much as you need.

Book Marketing Consultation & Strategy ($500.00)

In the one-hour consultation, we’ll cover the key components of marketing a book, take a look at your priorities and where you are at in the process. We’ll write a 20-25 page marketing plan personalized to your needs. It will include a defined target market, a developed sales pitch, a social media strategy, advice on writing a press release and finding relevant media contacts, and book reviewers. We will also provide you with a targeted media list of at least 10 related contacts to get you started.

Press Release/Book Release ($250.00)

We’ll write a one-page press release focused on either generating publicity or getting into bookstores, depending on your marketing goals. It will be written like a news story, meant to grab the journalist’s or the bookstore’s attention. You’ll have the chance to provide input and revise as needed.

Author Website ($500.00)

An author website is a central hub to share information about yourself, your book, upcoming events and news coverage. An author website is an essential promotional tool. Not having one can damage credibility and result in missed opportunities. We’ll purchase the domain name, set up the website with four to five pages, choose a suitable design and host it for one year. We include a one-hour interactive call to walk you through the website and tell you how to use it.

Here are a few examples of our author websites:

Note: We will contact the author within a month of the domain expiring to provide renewal options, which covers the renewal of the domain and hosting.

Renewal rates: 1 year ($95.00), 2 years ($180.00), 3 years ($250.00)

Media Outreach ($1500.00)

We make sure your book gets noticed by pitching your story to journalists and getting the attention of book reviewers. The four to six week media outreach program has four phases. In phase one, we’ll work with you to write a press/book release and tailor a pitch that sells your story.

In phase two, our marketing consultant builds a media list of at least 20 related contacts.

Phase three involves emailing each media contact with a tailored pitch. The author is copied on each email and is listed as the contact. If a media outlet is interested, the marketing consultant will pass all information onto the author to coordinate an interview time and date.

In phase four, we’ll follow up with a phone call and/or another email to each contact on the list. Both the marketing consultant and the author participate in this step. The consultant will place a couple of calls, the author will practise with the consultant and then do a few calls themselves. After this step is completed, we’ll discuss next steps for media outreach.

Throughout the service, the marketing consultant will provide five hours’ worth of time to discuss any component of media outreach with the author. This could include brainstorming the release/pitch, preparing for an interview, practicing the follow-up call, contacting other relevant organizations, and discussing further outreach options.

Additional hours of coaching can be purchased (see prices listed below under coaching).

If the author wants the marketing consultant to read the book, that can be incorporated into the coaching hours.

Consulting Hours

You can purchase additional hours with the marketing consultant to address anything else you need help with. This could include social media setup and strategy, additional assistance with the website, help contacting bookstores, planning a launch event or book tour, preparing for interviews or simply brainstorming marketing ideas.

Our packages are $400 for five hours, $750 for ten hours. Additional hours can be purchased for $85/an hour.

For more information about getting publicity for your book project, request a free proposal using our form.

10.28.2016

Dawn of a new era