After completing a BAH in English Literature and Visual Arts from Queen's University, children's book publishing seemed the perfect fit for Kendal. She obtained a post-graduate diploma in Book Publishing from Centennial College in 2008 and began working immediately as the book marketing manager for Owlkids Books and, later, for World Wildlife Fund-Canada. Her passion for engaging with young readers led her to complete her Master of Education from OISE, University of Toronto, while at home with her own young reader. In 2017, Kendal and her family moved to Victoria from Toronto and she found Tellwell. She is very excited to be promoting good books by the talented authors who have found Tellwell, too.